* By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. Within an enterprise, stakeholders may also include managers and staff. Many stakeholder mapping models use charts to . to determine the economic value of ryanair, these issues must be assessed with an appropriate time frame. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. In this detailed, hands-on guide, we explore how stakeholder mapping can bring shared value to purpose-driven organizations. 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . This detailed SWOT analysis of easyJet aims to analyse the strengths and the weaknesses of easyJet. Analysis, Pages 18 (4448 words) Views. easyJet has a cost advantage over its major competitors on the primary network that it operates. Total revenue ( million) 2,362.8 1,797.2 31.5%. Updated: Feb 28th, 2023. This airline company was the brain child of Stelios Haji Ioannou. Figure 9: EasyJet positioning on strategy map Source: Own creation & Appendix 1-4 We can see that perception of consumers matches the way Easyjet perceives a business and leisure offering average quality at a low price, as compared to its various competitors who provide high quality at a high price. Simple & Easy EasyJet Titles. This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. they would also want the company to do well profitably. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. IvyPanda. Some of the key success factors which have made this airline to stand out and achieve its goal include strong management. External and internal environment : The company operating environment Airline industry is one of the industries which are characterized by challenges which are dynamic. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. These include the emerging technological trends in the market. The plans are underway to increase the fleet of this airline. Currently, the company operates in over 27 European. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. Engage with your stakeholders. 807 certified writers online. Explains that easyjet rely on companies that supply them with their fuel for their aircraft so that they can fly to other countries. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. This ensures the customers are satisfied with the nature of operations which are in progress. Secondly, the airline has a good market share in Europe. Changing priorities for consumers to drive ancillary revenues, 1. Explains that the bargaining attitude ratio affects the length of a strike, as each party wants to settle when the results are compatible with or complement their expectations. The second table gives highlights on the financial status of the company in the year 2012 and the anticipated financial aspects in the year 2013. Stakeholder mapping is part of the stakeholder analysis process. Continuing to drive product conversions by improving the way ancillaries are sold and product merchandising. Explains that psychographics explores demographics to uncover the reasons why patrons may choose one product over another. Easy jets efficient ground operations enable it to achieve extra rotations on the high frequency routes, maximizing the utilization of aircraft. Explains that management and labor unions have fundamentally conflicting interests. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. ensure the integrity of our platform while keeping your private information safe. Opines that labor unions have advantages and disadvantages that should be taken into consideration by the government and voters alike. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. Part of my role is managing . We do not share your information with anyone. Most EasyJet Topics to Write about. easyJet is confident that through its strategy it will deliver sustainable growth and returns for shareholders. They have the interests in the activities of an organization and can be divided into internal and external stakeholders.In addition there are different levels of stakeholders: primary and secondary.The level of stakeholders depends on the political economic and social environment. Explains that the airline industry is impacted by current market trends, and externalities. Analyzes how easyjet has a few stakeholders who influence the company's decisions, such as customers and employees. Low-cost airline is a passenger carrier, which offers travelling service at relatively affordable and competitive rates as compared to other airlines (full service or . 1. The tables below illustrate the current state and future plans of the company. EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. 2. analyze stakeholders by impact and influence. Explains jet2's home website, where bookings and timetables can be made, and the companys mission statement, background information and aims for the future. Thus, in order to achieve this, the company seeks to establish relationships which are lasting with the potential company suppliers (Cummings & Worley 2008). "EasyJet Company's Strategic Analysis and Marketing." in some countries, they are heavily one-sided, only taking into consideration rights of employees. Economic Value Added) rather than accounting profit is more important for companies with few fixed assets (such as software companies and consulting firms) than capital-intensive companies such as chemical companies and vehicle manufacturers. Analyse the relevant stakeholders with the power/interest matrix. Environmental, Social, and Governance (ESG) Analysis Report. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. Through these strategies, the airline will be in a position of establishing the right framework of bringing positive results at the end of the plan. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. increased competition has forced ryanair to reduce fare prices. In addition, this company operates on 100 airports all over Europe and carried 51.9 million passengers in 2008. It is also worth noting that all the booking on this airline are made via email or telephone. Analyzes how the demand for jet fuel strains the supply system in volusia county. The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. There are unions in almost every conventional business. Explains the behavioural element of first and business class passengers is that they have a association of being in the higher classes. Stakeholder mapping in 4 steps. easyjet stakeholder mappingchicago religious demographics. people flying for pleasure are not being forced, so leisure travel would be considered excludable. Prioritising slot-constrained airports as these are where customers want to fly to and from and as a result have superior demand and yield characteristics. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. Furthermore, EasyJet owes a part of its success to its unparalleled network of operating in 1,051 routes in 2019 as compared to 979 in 2018, and covering 56 primary airports in 2019 as compared to 51 in 2018. Heavy regulatory environment with three different European airlines regulators, 1. IvyPanda. Holistic Analysis These monopolies denied other interested stakeholders from actively taking part in the industry. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. A. D. Chandler, Strategy and Structure (Cambridge, Mass. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. We are a low-cost European point-to-point airline. Home; About. Bessant, J & Tidd, J 2011, Innovation and entrepreneurship, 2nd edn, Wiley, Hoboken. The threat which faces this airline is the availability of substitutes. Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. The y-axis represents the interest in or impact of your project on a stakeholder. the airline industry's inflation or deflation is a direct result of market conditions and is affected by all externalities. Opines that local and national communities would want easyjet to help the local community by creating more jobs and gain the town more of a name for themselves and not make too much noise, air or any pollution. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF. This method is incorporated into a strategy map that will form the basis for the development of a balanced scorecard later on. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.com. Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. This core business entails many aspects which include ticketing, marketing, planning and sales.